5 Things You Need To Know Before Making Video App

When Vine shut down in 2017, a ton of editorials (such as The Atlantic, The Rolling Stone, and many more) grieved over its loss. However, if you too feel that Vine was a good video sharing app that was gone too soon, you can create a video sharing mobile app just like it.

You might be wondering if anyone needs a Vine clone in 2019, with Instagram and Facebook incorporating video sharing into their apps. The fact that the web is still mourning Vine’s shutdown proves that there is a place for a tool with similar features. It can be a place for creative open-minded people to share hilarious memes and be remembered as a part of pop culture.

From the tech point of view, Vine had an easy-to-use editing panel, clean interface, and minimalistic design. It was better equipped for instant video making than Instagram, Facebook, or any other app with a similar feature. Now that Vine is gone, it’s just the time to develop an app that’ll replace it.

If you have developing a new Vine in mind and wondering how to make a video app that will be just as viral, you’ll find out in this post.

Benefits of creating a Vine app for video sharing

Why develop video sharing app?

If you’re wondering whether making a Vine clone for video sharing is worth your time and budget, the short answer is yes. The spiking growth of the original app as well as the increase of people sharing popular content are good indicators that a Vine clone can succeed. There are some additional benefits that prove such an app is a bulletproof investment. Let’s examine them:

  • High odds of getting a big investment. There are a lot of Vine-like apps that had a huge success and raised big investments lately - Chinese-based Lu Ke, Bigo Technology created in Singapore (raised a $272M Series D investment in 2017), Kwai, with a $350M Tencent investments, and many more. These and many more successful short video applications prove that developing a Vine clone is a secure bet for investors - it won’t be difficult for you to craft a compelling pitch deck.
  • The rapid growth of mobile technologies. If you’re wondering how many people can hypothetically use a Vine-like video sharing application, the answer is approximately 2,5 billion. That is the number of smartphone users in the world by 2019 according to Statista. A huge share of this audience would benefit from a user-friendly video sharing app, such as the one your are planning to develop.
  • A clear monetization model. Another reason to develop video sharing app is a ready-to-borrow business model. For one thing, you can learn on Vine’s own mistakes - poor management, the lack of well-defined goals, etc. You can also take tips from successful clones like Asian Weishi and even American tech-giants like Snapchat or Instagram.
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Features a Vine clone should have

Main features of Video Sharing app like Vine

If you’re wondering how to make your own video sharing app, be sure to add the most iconic features in the first place. While the platform itself may have dozens of features, below are the must-haves to include.

  • Hidden recording button. While recording, the red on-screen camera button can be a distracting object. Vine managed to solve this problem by hiding the button. It was quite a success so if you’re looking forward to creating a Vine clone, make sure to implement this feature in your app.
  • Countdown before filming. Vines are short - these videos last up to 6 seconds. So, it’s important for a user to get ready before he starts filming. A good Vine clone should have a countdown before the recording starts.
  • Drawing on the screen. What really made Vine unique is that the app developers allowed users to draw on the screen so that they can make their videos as creative as possible. The drawing feature has since made it to Instagram, Facebook, and Snapchat, a testament to its effectiveness. This option is also a must-have to include when you make your own video sharing app.
  • Cropping the videos. With 6 seconds, one has to think about every frame of the video so that only the most hilarious and memorable bits make it. In order to help users make super creative videos, Vine allows users to crop the content. If you’re going to make your own video app, cropping is a no-brainer feature to add.
  • Overall frontal camera. This feature (a small frontal camera window) allowed users to record their reactions to their own footage and share them with friends. Seeing that reaction videos are a trend these days, adding an overlay camera when you build video sharing app will help build popularity by leveraging this trend.

Costs of creating a Vine-like app

How much Vine app costs?

At first glance, it may seem that creating such a simple, lightweight, yet highly-functional video sharing app like Vine is expensive. While it does require a skilled workforce as well as server maintenance investments, you can pull off creating a Vine clone on a medium budget. Here is how to make a video sharing app for almost every budget:

Specialists you will likely need to develop a Vine clone:

  • iOS developers;
  • Android developers;
  • UI and UX designers (both for Android and iOS);
  • Back-end coders;
  • Project manager;
  • Software tester.

The time it’ll take to develop a Vine clone: 4-6 weeks. Development time depends a lot on user interface complexity, number of additional features, settings, and so on.

Considering that one week has 5 working days each of which lasts for 8 hours, your team will have to work for 160-240 hours.

So, how much does it cost to build app like Vine? Here's the answer:

Engineer Hourly Rate
Android Developer $15-$40
iOS Developer $15-$45
UX/UI Designer $10-$35
Back-end developer $10-$45
Project manager $15-$45
QA Engineer $10-$30
Total $75-$240

If you know the hourly rate of your development team, you can find out how much the development will cost multiplying the total rate by 160 or 240 hours.

Vine video sharing app

Total cost needed to create app like Vine:

  • Simplest version of Vine, made by Junior developers: $12,000;
  • Vine version with a number of features that can satisfy an average user, good design, made by experienced developers, for both iOS and Android: $30,000;
  • Vine clone with custom additional features, best possible design and UX, made by senior developers for iOS and Android: can be as expensive as $55,000.

Steps of creating a Vine clone

Developing a Vine clone is a complex task which might require a big team. Depending on the features you might choose to add or omit, the number of steps required to develop such an app will vary.

However, the number of basic steps to create a video app is pretty much the same as creating any other app. Let's cover them:

1. Getting a basic server plan

Before they make a video sharing app, most developers are concerned about server functionality and the maintenance cost. In reality, it’s not as much of a concern when it comes to building a Vine-like video sharing app.

At the onset, developers can start development on a basic server. Later, as more and more daily active users join the platform, it makes sense to upgrade the plan to a more advanced one. To create a video sharing app, developers normally use AWS servers.

Vine app design

2. Design UX and UI

The next step to creating a Vine clone is designing the user interface. This work is usually done by a professional designer with the help of tools such as Sketch or Figma. The team uses mock data to see how a user will see the video content in the app. This data will later be edited or deleted.

After designing the interface, a designer has to think about the way a user will switch pages and other user related experience. There are custom tools, such as Prototypr.io, to create workflows and user journeys inside the app.

3. Structure your back-end data

This means choosing a platform where you’ll host the back end (Amazon AWS, for instance), building the database and the middleware. While editing the back-end, bear in mind that it should be scalable. Also, make sure to choose a secure place to store git repositories.

4. Testing the back-end

After writing the back-end code, it’s crucial to know if it’s performing well before you connect this code to the app’s front-end. Normally, developers use app performance tools for back-end testing. Here are a few you can choose from:

  • ApacheJMeter
  • AppLoader

6

5. Connecting the back-end code to UI

The next step in mobile app development is connecting the front-end to the the back-end. There are numbers of ways to do it, and it will depend a lot on your Tech Stack. For example, if your back-end will be made with Ruby on Rails or Node.js, and hosted on Amazon AWS, mobile developers would use REST API or GraphQL to synchronize all the data. If you are using serverless architecture and Firebase - you might use Firebase's SDK to access the data you need.

6. Test and debug possible errors

Before you release the app, it’s better to know that it works as good as the original Vine did. That means a ton of testing and debugging. To start with testing, you have to know what kind of app you’re testing (native, web-based, or hybrid). There are several ways to go about the testing mechanism - you can use Emulators, physical device testing, network configuration, or automated testing.

Releasing Video Sharing application

7. Release the app

The next step in creating a "Vine clone" is releasing it so that it’s available for downloads. Best case scenario would be releasing both Android and iOS version simultaneously. Before the release, it helps to go through a short beta-testing process. You can invite a limited group of users who can evaluate your Vine clone app. They can share their experiences, pain points if any, good point if any and give you some honest feedback. You can then make changes or improvements prior to release.

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8. Marketing

Now that you know how to build a video sharing app, concentrate all of your efforts to spread the word about it. This means running social media ad campaigns, using Google adwords, and create email campaigns. You can also visit networking events, write blog posts to generate attention for your app, etc. You’ll see your marketing efforts pay off eventually - still, it’s a long-term process so be patient.

9. Maintenance

When your app is up and running, pat yourself on the back, but the work is not over. You will eventually face new challenges (a need to scale, fix of the tech issues, etc). It’s important for a business owner to have his team of developers close by, ready to jump in and fix the errors before any user notices.

Top video sharing apps like Vine

Video Sharing Apps

If you’re taking inspiration from Vine itself, it would not hurt to check out how some of the successful Vine clones work. We searched the web to find Vine clones that deserve to be covered. So take your notes since these could be useful if you want to create an app like Vine.

1. Periscope

A famous Vine clone,video-sharing and streaming app that is available for both Android and iOS. When it comes to the interface, Vine and Periscope are similar. However, the latter is unique in its own way as it allows you to share videos via a smartphone in real-time.

An issue with Periscope is that it interacts only with Twitter, which should not come as a surprise since they own Periscope. It was a roadblock for those who didn’t have a huge Twitter following and would much rather share videos on Facebook or Instagram.

2. Coub

Coub is a Russian app that allows its users to share short looped videos via smartphones. Basically, it is “the answer to GIFs” because it’s just as short, on-point, and hilarious. However, what makes Coub unique is that, unlike GIFs, its videos can be embedded with high quality sound.

3. Vigo Video

This platform is another lucky shot at creating a Vine-like video sharing app. Vigo Video positions itself as a video social network for sharing funny daily moments. The app has a tagline “Create, Share, Be rewarded”.

Some apps, like Tinder, have made it into the modern pop culture. If you want to know also how to make a dating app that’ll go viral, check out our hacks.

Note that the app offers its users a reward - basically, a monetization model. An app has a domestic currency, rewarding its users with “flames” for interesting videos. These flames can then be converted into cash and exported via PayPal.

4. Oevo

Catchy colorful interface, funny content, and a reward system - these are all the signature moves of Oevo, another video sharing app attempting to pick up where Vine had once left off.

Oevo allows its users to record 7-second videos of themselves. There’s a daily competition where creators can compete with each other. The best videos win a $100-check.

5. Dubsmash

Dubsmash took the idea brought by Vine (creating short, funny videos) and narrowed it down to singing and dancing. The app allows its users to shoot the videos of themselves while they lip-sync, dance and share these clips on Youtube.

The app quickly gained traction. People across social media were obsessed with it - even celebrities (Cara Delevingne, the Kardashian sisters, and Kevin Hart) have recorded themselves using Dubsmash.

Conclusions

Video sharing apps - summary

The shut-down of Vine was a surprise for everyone - many users were not ready to lose a convenient and creative platform. That’s why a Vine-like video-sharing app will be highly welcome in the modern-day market.

It takes a team of professionals to build such an easy-to-use product like Vine. If you are looking for a team with skill, dedication, and energy, Mova.io is a perfect fit. Our apps were featured on TechCrunch, The Next Web, Lifehacker, and other editorials. So, if you’re looking forward to developing a killer Vine clone and push it to the moon, we’re the team you need.

We’ve been working with clients in the US, UK, and Europe. Want to see it for yourself? Take a look at our case studies. If you have an idea for an app creation project, leave us a message or check out our services!


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